Archetypes in Action: Daily Unconscious Decision-Making Profits Brands

Archetypes in Action: How Historical Reference Fills Day-To-Day Consciousness (+ Unconscious Decision-Making) The day-to-day landscape of commercial brands fulfills basic human needs of relatedness and connectivity to community. Today’s commercial landscape (both online and off) represents an ‘apologia’ of sorts to various commercial restraints in the aid of collective community. Let me be clear: our social... Continue Reading →

Archetype in Digital Design, 1

Archetype in digital design is an access point to discovery of what works and why for UX designers today. Archetype refers to varying postures of perspective—lenses through which we all view our world. If I show you a picture of a castle, you won’t have any difficulty identifying several key components, even though you might... Continue Reading →

What’s In a Leading Brand Name? Top 5 Brand Worth $788B.

What’s a word’s worth? In the case of a brand name, the answer may be BILLIONS. On the other hand, with a generic name, the answer may be NIL. Learn more.

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