Archetype in Digital Design, 2

To understand UX on an archetypal level is to understand human needs and motivation on an archetypal level. If dull information rises to a level of stunning impression is it flowing backwards, sideways or forwards?

UX Part I: Wicked Problem

UX Part I: Wicked Problem We are at a crossroads in the design of User Experience (UX) today: A wicked problem is a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognize. The use of term "wicked" here has come to denote resistance to resolution, rather than... Continue Reading →

Archetypes in Action: Daily Unconscious Decision-Making Profits Brands

Archetypes in Action: How Historical Reference Fills Day-To-Day Consciousness (+ Unconscious Decision-Making) The day-to-day landscape of commercial brands fulfills basic human needs of relatedness and connectivity to community. Today’s commercial landscape (both online and off) represents an ‘apologia’ of sorts to various commercial restraints in the aid of collective community. Let me be clear: our social... Continue Reading →

Archetype in Digital Design, 1

Archetype in digital design is an access point to discovery of what works and why for UX designers today. Archetype refers to varying postures of perspective—lenses through which we all view our world. If I show you a picture of a castle, you won’t have any difficulty identifying several key components, even though you might... Continue Reading →

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