Although Interbrand’s president credits the success of Coke to his interpretation that it “continues to reinvent itself,” the facts say otherwise: of the 15 new Coca-Cola brands the company has introduced since 1983, only a couple are still around. The most notable “reinvention” (New Coke, in 1985) was one of the greatest marketing boondoggles of the last century.
Today, in addition to ourselves, we have an extraordinary instant communication tool available. We are able to connect with most of the world’s population almost instantly. Theoretically, the answer is at our fingertips… How can we use this powerful tool for the betterment of all? Global Portal Project © Copyright and all rights reserved MarkBrand Group Incorporated and Bryce Maynard Winter 2012.