How to Brand Anything: Appealing to the Collective Unconscious & Beyond

The How to Brand Anything Offer Elevator provides a new access to thoughts, ideas, projects, talent and teamwork: it provides leverage beyond reason by appealing to the unconscious within each one of us, and so taps into the popular gestalt.

Why ‘the Space Between’ is Vital to Developing UX: Interstitial Space

Stuck in menu overload, swamped by unwanted advertising, frustrated by not understanding the command structure, terminology or gesture needed to get a device to sit up and pay attention to your intention? Welcome to the areas of UX interstitial space. UX interstitial space is the blend of psychological, logical and linear combined with emotional and intuitive intention on the one (human) side and the binary, designed, and engineered side on the other (device) side. Too frequently these don't mesh easily, resulting in an angry experience and all too frequently 'abandonment'; the term for when a person just gives up in frustration and does something else.

UX EXCELLENCE BY UNDERSTANDING ARCHETYPE, ARCHITECTONICS OBSERVATIONS

This situation today is a de facto duopoly. Those who benefit are most fundamentally Apple and Google. This is born out by the stock market and the Interbrand 100, where Apple and Google are respectively the #1 and #2 most valuable brands in the world today.

The fact that both systems work by forcing everyone to purchase software through either the Apple Store or the Play Store and to use the same antiquated interface and decades old data storage system is further evidence of the duopoly.

What’s YOUR archetype? Six Classical Archetypes (Caroline Myss)

Six Classical Archetypes: employed in Branding and User Experience Can you find one that relates to you? Who, why; why not? Bryce Maynard Winter Visionary (Dreamer, Prophet, Seer--see also Guide, Alchemist) The Visionary archetype lets you imagine possibilities that are beyond the scope of your individual life and that benefit all of society. The Visionary... Continue Reading →

Archetype in Digital Design, 2

To understand UX on an archetypal level is to understand human needs and motivation on an archetypal level. If dull information rises to a level of stunning impression is it flowing backwards, sideways or forwards?

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