The authors clearly show how they have taken the time and gone deep into their subject, then sensibly condense the material and tell how the PEAK system works with a light touch. The technique of illustrating to the reader through well-known characters from the television show Friends, aptly demonstrates quadrant technology.
The minute product development stops, signals the death knell of living brands. This is why product evolution is intrinsic in our change-focused culture. Therefore, instead of product consistency, brands must strive for experience consistency. Connect in the real-world to find out what your experience--and consistency, is really like.
Taxonomy is simply categorization: our purpose in categorization is the same as in physical filing: to permit easy access (in and out) at a later time or date. Today we have become increasingly dependent on search to find things. Unfortunately, this is analogous to throwing all your socks in a drawer tumbled straight out of the... Continue Reading →
This situation today is a de facto duopoly. Those who benefit are most fundamentally Apple and Google. This is born out by the stock market and the Interbrand 100, where Apple and Google are respectively the #1 and #2 most valuable brands in the world today.
The fact that both systems work by forcing everyone to purchase software through either the Apple Store or the Play Store and to use the same antiquated interface and decades old data storage system is further evidence of the duopoly.