Why ‘the Space Between’ is Vital to Developing UX: Interstitial Space

Stuck in menu overload, swamped by unwanted advertising, frustrated by not understanding the command structure, terminology or gesture needed to get a device to sit up and pay attention to your intention? Welcome to the areas of UX interstitial space. UX interstitial space is the blend of psychological, logical and linear combined with emotional and intuitive intention on the one (human) side and the binary, designed, and engineered side on the other (device) side. Too frequently these don't mesh easily, resulting in an angry experience and all too frequently 'abandonment'; the term for when a person just gives up in frustration and does something else.

Cloud Branding: 80% of SMB structures already in place, free!

Interestingly enough, the cloud is all about brands anyway—just the ones you’ll mostly here about are all online brands. That doesn’t mean your bricks and mortar or other retail health or food brand can’t benefit from it, however. Quite the opposite, in fact. The Cloud was tailor made for your business, and the beauty of it is that 80% of it is already in place ready for your to take advantage of at very low (often free) prices!

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