Developing a New UX Product

The best new products--and the most successful--solve real problems in a way that no one has thought to previously address. Often, the problem(s) solved come as a cluster of needs, which appear to be insoluble, even unrelated. Existing hegemonies may appear to counter-indicate new solutions. The logic of the status quo is not a good tool in opening a window to new product categories.

What’s In a Leading Brand Name? Top 5 Brand Worth $788B.

What’s a word’s worth? In the case of a brand name, the answer may be BILLIONS. On the other hand, with a generic name, the answer may be NIL. Learn more.

Why Rebrand?

Although Interbrand’s president credits the success of Coke to his interpretation that it “continues to reinvent itself,” the facts say otherwise: of the 15 new Coca-Cola brands the company has introduced since 1983, only a couple are still around. The most notable “reinvention” (New Coke, in 1985) was one of the greatest marketing boondoggles of the last century.

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