How to Brand Anything: Appealing to the Collective Unconscious & Beyond

The How to Brand Anything Offer Elevator provides a new access to thoughts, ideas, projects, talent and teamwork: it provides leverage beyond reason by appealing to the unconscious within each one of us, and so taps into the popular gestalt.

What is a Bridge Brand?

Some of the most interesting (and profitable) consumer brands are Bridge Brands. Successful Bridge Brands have a distinct, even quirky quality that makes them extremely memorable. They have a youthful quality combined with a degree of maturity that makes them palatable, and even attractive to a variety of age groups. There is a sense in the successful Bridge Brand that it makes up its own universe—one where it is the center and the salvation. This can create powerful loyalties and extremely strong lifetime brand relationships. The successfully conceived Bridge Brand is certainly much more than just a stepping-stone—it is a destination experience.

What’s In a Leading Brand Name? Top 5 Brand Worth $788B.

What’s a word’s worth? In the case of a brand name, the answer may be BILLIONS. On the other hand, with a generic name, the answer may be NIL. Learn more.

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