The How to Brand Anything Offer Elevator provides a new access to thoughts, ideas, projects, talent and teamwork: it provides leverage beyond reason by appealing to the unconscious within each one of us, and so taps into the popular gestalt.
NEW! 2019 BRANDING MANUAL EXPLAINS SECRET CODE OF WORLD'S TOP-100 BRANDS! Decades of experience gathered at these and other brands helped inform the extensive background research and 17 years of development behind this revolutionary new book on branding.
The fact that there is an infinite number of story variations is quite beside the point: the total number of fundamental stories exhibited by successful brands is just seven. This means that all successful brands fundamentally employ just one of seven archetypal behaviors in their design.
