What’s In a Leading Brand Name? Top 5 Brand Worth $788B. What’s a word’s worth? In the case of a brand name, the answer may be BILLIONS. On the other hand, with a generic name, the answer may be NIL. Learn more. Share this:Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Tumblr (Opens in new window)Like this:Like Loading... 2010/12/08 1