In previous articles we introduced the concept of archetypal design in machine interfaces. Today we take a deeper dive into the four native human archetypes that might also be inferred into machine mechanics, therefore providing a bridge into our topic: the machine-human liaison: interface design. The four primary archetypes are like the legs of a... Continue Reading →
To understand UX on an archetypal level is to understand human needs and motivation on an archetypal level. If dull information rises to a level of stunning impression is it flowing backwards, sideways or forwards?
Archetype in digital design is an access point to discovery of what works and why for UX designers today. Archetype refers to varying postures of perspective—lenses through which we all view our world. If I show you a picture of a castle, you won’t have any difficulty identifying several key components, even though you might... Continue Reading →