Why ‘the Space Between’ is Vital to Developing UX: Interstitial Space

Stuck in menu overload, swamped by unwanted advertising, frustrated by not understanding the command structure, terminology or gesture needed to get a device to sit up and pay attention to your intention? Welcome to the areas of UX interstitial space. UX interstitial space is the blend of psychological, logical and linear combined with emotional and intuitive intention on the one (human) side and the binary, designed, and engineered side on the other (device) side. Too frequently these don't mesh easily, resulting in an angry experience and all too frequently 'abandonment'; the term for when a person just gives up in frustration and does something else.

What’s In a Leading Brand Name? Top 5 Brand Worth $788B.

What’s a word’s worth? In the case of a brand name, the answer may be BILLIONS. On the other hand, with a generic name, the answer may be NIL. Learn more.

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