UX EXCELLENCE BY UNDERSTANDING ARCHETYPE, ARCHITECTONICS OBSERVATIONS

This situation today is a de facto duopoly. Those who benefit are most fundamentally Apple and Google. This is born out by the stock market and the Interbrand 100, where Apple and Google are respectively the #1 and #2 most valuable brands in the world today. The fact that both systems work by forcing everyone to purchase software through either the Apple Store or the Play Store and to use the same antiquated interface and decades old data storage system is further evidence of the duopoly.

What’s YOUR archetype? Six Classical Archetypes (Caroline Myss)

Six Classical Archetypes: employed in Branding and User Experience Can you find one that relates to you? Who, why; why not? Bryce Maynard Winter Visionary (Dreamer, Prophet, Seer--see also Guide, Alchemist) The Visionary archetype lets you imagine possibilities that are beyond the scope of your individual life and that benefit all of society. The Visionary... Continue Reading →

Archetype in Digital Design, 3

In previous articles we introduced the concept of archetypal design in machine interfaces. Today we take a deeper dive into the four native human archetypes that might also be inferred into machine mechanics, therefore providing a bridge into our topic: the machine-human liaison: interface design. The four primary archetypes are like the legs of a... Continue Reading →

Archetype in Digital Design, 2

To understand UX on an archetypal level is to understand human needs and motivation on an archetypal level. If dull information rises to a level of stunning impression is it flowing backwards, sideways or forwards?

UX Part I: Wicked Problem

UX Part I: Wicked Problem We are at a crossroads in the design of User Experience (UX) today: A wicked problem is a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognize. The use of term "wicked" here has come to denote resistance to resolution, rather than... Continue Reading →

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