Stuck in menu overload, swamped by unwanted advertising, frustrated by not understanding the command structure, terminology or gesture needed to get a device to sit up and pay attention to your intention? Welcome to the areas of UX interstitial space. UX interstitial space is the blend of psychological, logical and linear combined with emotional and intuitive intention on the one (human) side and the binary, designed, and engineered side on the other (device) side. Too frequently these don't mesh easily, resulting in an angry experience and all too frequently 'abandonment'; the term for when a person just gives up in frustration and does something else.
This situation today is a de facto duopoly. Those who benefit are most fundamentally Apple and Google. This is born out by the stock market and the Interbrand 100, where Apple and Google are respectively the #1 and #2 most valuable brands in the world today. The fact that both systems work by forcing everyone to purchase software through either the Apple Store or the Play Store and to use the same antiquated interface and decades old data storage system is further evidence of the duopoly.
Interestingly enough, the cloud is all about brands anyway—just the ones you’ll mostly here about are all online brands. That doesn’t mean your bricks and mortar or other retail health or food brand can’t benefit from it, however. Quite the opposite, in fact. The Cloud was tailor made for your business, and the beauty of it is that 80% of it is already in place ready for your to take advantage of at very low (often free) prices!
Today, in addition to ourselves, we have an extraordinary instant communication tool available. We are able to connect with most of the world’s population almost instantly. Theoretically, the answer is at our fingertips… How can we use this powerful tool for the betterment of all? Global Portal Project © Copyright and all rights reserved MarkBrand Group Incorporated and Bryce Maynard Winter 2012.