Science for Brands

Bryce Winter

Bryce Maynard Winter

Coach Consultant Speaker Facilitator Author

Community Engagement Specialist

See references and history on LinkedIn.


Bryce Winter has worked in the field of branding since the 1980s. In addition to working extensively with luminary global brands like CHANEL, CP Rail, Virgin and major record labels, Bryce’s hands-on creative approach met with success while developing a large number of live events targeting audiences from a few hundred to up to one million participants at some of Canada’s largest events, nightclubs and venues.

While working as a branding consultant for many years, coaching has also been a mainstay of Bryce’s team approach to brand development. Learning the most powerful questions to ask while keeping a steady focus on others’ needs, perceptions and perspectives and promoting project deliverables and follow-through has been a focus. Bryce trained, coached and consulted with dozens of authors, coaches and professionals in a variety of coaching certification organizations including the Grief Coach Academy and ActionCoach.

Bryce has conducted many marketing and sales seminars and workshops for major retail landlords including Manulife Financial, Cadillac Fairview and others, while leading exceptional service creativity with Western Canada’s largest retail display, merchandising and retail branding company. Experience in the 2000s included influential work with government, non-profits and a wide variety of start-up ventures. One of his initiatives became the Alberta Public Service values statement, guiding 30,000 provincial public service employees to this day, while others have had a deeper impact on a local scale including with a wide variety of business initiatives as well as not-for-profit sports, arts and cultural organizations.

Now in his 50s, Bryce is focusing his extensive coaching and consulting expertise on branding and ventures with a technology focus. He has systematized his brand approach in his Branding Manual Signs & Symbols of Success (2nd Edition now on Amazon). Bryce’s original research and writing extends beyond branding into technology. His next book, The Elevator Pilot, coming Fall 2020, focuses on Strong AI, Natural Language Processing: Artificial Intelligence that can think and perform takes on its own just like a person while understanding and communicating using everyday language.

Learn more about Bryce’s approach to coaching and consulting with GENR8 Technology Group Inc.’s brand ELEV8R program, a turnkey business brand mentorship, brand development and executive coaching program that skilfully guides brand CEOs to effective team engagement, community development and market excellence through sales success using the principles garnered in three decades of brand experience.

Buy the book: Signs & Symbols of Success, on Amazon!

Community Engagement Specialist

PASSIONATE about moments, events: design, interfaces, brands and relationships between people and each other.

Following is a portfolio to links of a few recent works-in-progress:

Architectonics Science for Brands. Language of Economy.
Beezwax Works Beezwax Works BW bodybuilding pics + more
GLOBAR Building the Body Beautiful
MONDEX8 Biomimetic Artificial Intelligence, Branding, Currency
Nourish Publishing The Nourish Form Company
The Elevator Pilot An Auto Biography
The Media Lab Shine a light on you
Zombie Apocalypse Times Nourishing News Apocalyptic Times
markbrand Mark Brand Group Shares
Updated: 2020-08-20

As a Presenter

Bryce’s approach to finding your brand is discussed by participants following a Keys To Effortless Marketing workshop in San Diego:

Added skills & experience

  1. Experiential Event Specialist extraordinaire: experienced in all aspects of event production.
  2. 33 years experience working with IT framework: all player aspects.
  3. Personable, enthusiastic and warm.
  4. 20+ years developing and launching sumptuous live events including product and brand launches, fund-raisers and corporate rewards.
  5. 10+ years Visuals Director luxury, fashion and specialty retail.
  6. Diverse communicator with extensive experience in planning and delivery of presentations and events.
  7. A team player, and a brand champion extraordinaire.
  8. Certificates in color theory, sales, marketing, IT and communications.

Leading a yoga class in the mountains (foreground, in red).



Links to GORGEOUS PICTURES follow:Fund-Raiser Design and Production CANFAR
Shopping Mall Displays Props & Large-Scale Installations VARIOUS
Retail Brand Launches TD CANADA TRUST
Stellar Corporate Events, FASHION CARES
Award-winning Visual Coordinator Retail Stores CHANEL, plus OTHERS