Brand Architect | Founder, Palace Research Agency | Creator of ELEV8R

Introduction / The Philosophy

Most branding is treated as cosmetics—logos, color theory, and digital noise. I build brand architecture as a structural operating system.

With over 30 years embedded in information architecture, physical UX design, and large-scale commercial deployments, my work focuses on translating complex IP, engineering realities, and community culture into highly defensible, structurally sound brand systems. Today, as the founder of Palace Research Agency—operating as a British Columbia Community Contribution Company (CCC)—I focus on bridging the gap between independent operators and enterprise-grade market legibility.

Whether working with heavy cleantech engineers, generational agricultural estates, or independent community retailers, my goal is to strip away commodity marketing and build the structural taxonomy that protects local equity.

Buy the book: Signs & Symbols of Success, on Amazon!

Core Deployments & Current Projects:

GENR8 TECHNOLOGY GROUP ELEV8R COMMUNITY ENGAGEMENT TECHNOLOGY

MONDEX8 Biomimetic Artificial Intelligence, Branding, Currency

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The Elevator Pilot An Auto Biography

Updated: 2026-10-25

Executive Facilitation & Structural Alignment

Strategic clarity cannot be handed down in a slide deck; it must be mapped in the room. I design and lead intensive physical-cognitive workshops that turn organizational silos into aligned momentum.

As a facilitator, I deploy structural frameworks that force technical founders, executive teams, and civic leaders to define their true taxonomy:

Corporate & Retail Summits: Conducted advanced marketing, merchandising, and brand strategy workshops for Canada’s premier commercial landlords, including Manulife Financial and Cadillac Fairview.
Civic Consensus Building: Authored foundational values frameworks, including the guiding Values Statement adopted by the Alberta Public Service, serving 30,000 provincial employees.
The Cohort Model: Currently developing regional architectural cohorts (utilizing the ELEV8R framework) to align cross-sector independent businesses—from rec-tech to agriculture—under a unified civic data standard.

Watch: Unpacking Brand Architecture & Effortless Market Positioning

Enterprise Heritage & Scale

My methodology is rooted in three decades of real-world scale, IT frameworks, and physical execution:

30+ Years in Systems & IT Frameworks: Deep experience mapping the flow of information between technical builds and human interfaces.
National System Transformations: Executed ground-level retail identity transformations for major financial institutions, including the national rollout of TD Canada Trust.
Luxury & High-Stakes Environments: Over a decade directing visual identity and coordination for global luxury houses (CHANEL, Virgin) and orchestrating experiential environments engaging up to one million participants at major Canadian cultural events (CANFAR, Fashion Cares, Queen’s University).