Why ‘the Space Between’ is Vital to Developing UX: Interstitial Space

Stuck in menu overload, swamped by unwanted advertising, frustrated by not understanding the command structure, terminology or gesture needed to get a device to sit up and pay attention to your intention? Welcome to the areas of UX interstitial space. UX interstitial space is the blend of psychological, logical and linear combined with emotional and intuitive intention on the one (human) side and the binary, designed, and engineered side on the other (device) side. Too frequently these don't mesh easily, resulting in an angry experience and all too frequently 'abandonment'; the term for when a person just gives up in frustration and does something else.

What Is Taxonomy & Why Should You Care?

Taxonomy is simply categorization: our purpose in categorization is the same as in physical filing: to permit easy access (in and out) at a later time or date. Today we have become increasingly dependent on search to find things. Unfortunately, this is analogous to throwing all your socks in a drawer tumbled straight out of the... Continue Reading →

What’s YOUR archetype? Six Classical Archetypes (Caroline Myss)

Six Classical Archetypes: employed in Branding and User Experience Can you find one that relates to you? Who, why; why not? Bryce Maynard Winter Visionary (Dreamer, Prophet, Seer--see also Guide, Alchemist) The Visionary archetype lets you imagine possibilities that are beyond the scope of your individual life and that benefit all of society. The Visionary... Continue Reading →

Collaborative Sales Model Backbone For Business

X8 is short for QUFARIED, the Quadralinear Universal Fuzzy-logic Architectonic Rapid Input Ergonomic Database. X8 changes the game forever for all participants as it provides a stable automatic process-modelling structure for their business or brand. A chief advantage of X8 is that it limits the number of variables you need to track in business--and it accords them order. Over time, this builds effective and stable corporate meta-systems--whether used by just one, or by an entire enterprise--the meta-system follows a common process model structure founded on the naturally occurring language syntax of homo sapiens; that is to say four-part grammar.

Cloud Branding: 80% of SMB structures already in place, free!

Interestingly enough, the cloud is all about brands anyway—just the ones you’ll mostly here about are all online brands. That doesn’t mean your bricks and mortar or other retail health or food brand can’t benefit from it, however. Quite the opposite, in fact. The Cloud was tailor made for your business, and the beauty of it is that 80% of it is already in place ready for your to take advantage of at very low (often free) prices!

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