Rebranding is a complex, necessary and difficult process that frequently is harder than initial branding.
The authors clearly show how they have taken the time and gone deep into their subject, then sensibly condense the material and tell how the PEAK system works with a light touch. The technique of illustrating to the reader through well-known characters from the television show Friends, aptly demonstrates quadrant technology.
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The minute product development stops, signals the death knell of living brands. This is why product evolution is intrinsic in our change-focused culture. Therefore, instead of product consistency, brands must strive for experience consistency. Connect in the real-world to find out what your experience--and consistency, is really like.
Are you ready for success in branding? Signs & Symbols of Success reveals how to build a brand that has lasting value. Most people find branding complex, as there are so many factors to consider. This book is the solution. For the first time in one book, branding has been decoded. The second edition of... Continue Reading →