What Is Taxonomy & Why Should You Care?

Taxonomy is simply categorization: our purpose in categorization is the same as in physical filing: to permit easy access (in and out) at a later time or date. Today we have become increasingly dependent on search to find things. Unfortunately, this is analogous to throwing all your socks in a drawer tumbled straight out of the... Continue Reading →

What’s the Big Deal about Branding?

Overall market performance of top brands exceeds the S&P 500 by over 30%. Strong branded companies outperform the stock market. Brands outperform markets in general. iPod (Apple) or MP3 Player (generic)—Which Do You Own/Use? MP3 players offer a perfect example. These devices have been around for about a decade and for much of their early history they... Continue Reading →

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