Signs & Symbols of Success

Are you ready for success in branding?

Signs & Symbols of Success reveals how to build a brand that has lasting value. Most people find branding complex, as there are so many factors to consider.

This book is the solution. For the first time in one book, branding has been decoded.

The second edition of our Branding Manual, Signs & Symbols of Success, is now available on Amazon! The ideal classroom compendium and lecture starting point reveals the startling matrix behind brands that work. This book levels the playing field by spelling out for the first time the unwritten, unbiased code of conduct for all successful global brands. Order YOUR Copy of this Indispensable Reference including The Matriarchy of Brands, today!

Branding expert Bryce Maynard Winter reveals the secret matrix behind brands that work—and brands that don’t. This book includes:


  • Learn the fundamental 7 brand archetypes that always apply
  • Discover failsafe winning strategies that work for each brand type
  • Remove the guesswork and understand the best colors and strategies for your brand


  • Discover the 7 essential rules to building a thriving brand
  • Learn the secret kryptonite for any brand; including yours
  • Understand what it takes to dominate your marketplace


  • How to avoid mistakes in decisions like mergers & acquisitions
  • What to look for in creating high-value brand propositions
  • Find out how to attract more action just by taking things away

Bryce Maynard Winter introduces edge-of-the-industry new thinking on brand theory with numerous examples from his experience working with luminary brands. His proven practical strategies produce remarkable results with brands, communities and projects.

Learn the system that virtually guarantees success by building on 30 years of real-life experience with branding at companies like CHANEL, Coca-Cola, Evian, Timberland, Virgin and dozens of others; in hundreds of applications.

Order book on Amazon.

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