How to Brand Anything: Appealing to the Collective Unconscious & Beyond

The How to Brand Anything Offer Elevator provides a new access to thoughts, ideas, projects, talent and teamwork: it provides leverage beyond reason by appealing to the unconscious within each one of us, and so taps into the popular gestalt.

What’s YOUR archetype? Six Classical Archetypes (Caroline Myss)

Six Classical Archetypes: employed in Branding and User Experience Can you find one that relates to you? Who, why; why not? Bryce Maynard Winter Visionary (Dreamer, Prophet, Seer--see also Guide, Alchemist) The Visionary archetype lets you imagine possibilities that are beyond the scope of your individual life and that benefit all of society. The Visionary... Continue Reading →

UX Part I: Wicked Problem

UX Part I: Wicked Problem We are at a crossroads in the design of User Experience (UX) today: A wicked problem is a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognize. The use of term "wicked" here has come to denote resistance to resolution, rather than... Continue Reading →

Archetypes in Action: Daily Unconscious Decision-Making Profits Brands

Archetypes in Action: How Historical Reference Fills Day-To-Day Consciousness (+ Unconscious Decision-Making) The day-to-day landscape of commercial brands fulfills basic human needs of relatedness and connectivity to community. Today’s commercial landscape (both online and off) represents an ‘apologia’ of sorts to various commercial restraints in the aid of collective community. Let me be clear: our social... Continue Reading →

Learning From Starbucks’ $2.3 Billion Mistake

Corporations and individuals may all benefit from conscious awareness of branding. My own personal brand is based on that of the jocular Knight, riding to the rescue, full of good humor and mirth, even while his mission is one of gravest importance (in fairy tale terms, rescuing the Princess in Peril). Aladdin, Prince Charming and Prometheus are my prototypes. Knowing this, it is easier for others to understand my peripatetic path, ‘riding to the rescue’ in a variety of contracts and positions over a period of decades without really settling myself down, as I seek the kingdom of my dreams. Like the Knight of olden days I have frequently been content to rest my brow in nature’s field or forest, at home anywhere, so long as I am ready at a moment’s notice to leap astride my trusty steed and dash my precious cargo safely across raging torrents.

Up ↑

%d bloggers like this: