How to Brand Anything: Appealing to the Collective Unconscious & Beyond

The How to Brand Anything Offer Elevator provides a new access to thoughts, ideas, projects, talent and teamwork: it provides leverage beyond reason by appealing to the unconscious within each one of us, and so taps into the popular gestalt.

Are You Living Up To Your Brand’s Potential?

Simple Branding Test The following Simple Branding Test is designed to expose potential opportunities for development of your brand. The more honest and unbiased the ratings, the greater the probability you may find certain stardust through these three sets of three easy questions. How well does your brand score in the following essential measurements of... Continue Reading →

Collaborative Sales Model Backbone For Business

X8 is short for QUFARIED, the Quadralinear Universal Fuzzy-logic Architectonic Rapid Input Ergonomic Database. X8 changes the game forever for all participants as it provides a stable automatic process-modelling structure for their business or brand. A chief advantage of X8 is that it limits the number of variables you need to track in business--and it accords them order. Over time, this builds effective and stable corporate meta-systems--whether used by just one, or by an entire enterprise--the meta-system follows a common process model structure founded on the naturally occurring language syntax of homo sapiens; that is to say four-part grammar.

Brand Story Tonight: The Human Matrix

Recent stats indicate that a personal recommendation is a higher predictor of purchasing behavior than all advertising, marketing, in-store presentation, packaging, presentation and demonstration COMBINED...

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