UX EXCELLENCE BY UNDERSTANDING ARCHETYPE, ARCHITECTONICS OBSERVATIONS

This situation today is a de facto duopoly. Those who benefit are most fundamentally Apple and Google. This is born out by the stock market and the Interbrand 100, where Apple and Google are respectively the #1 and #2 most valuable brands in the world today. The fact that both systems work by forcing everyone to purchase software through either the Apple Store or the Play Store and to use the same antiquated interface and decades old data storage system is further evidence of the duopoly.

Archetype in Digital Design, 3

In previous articles we introduced the concept of archetypal design in machine interfaces. Today we take a deeper dive into the four native human archetypes that might also be inferred into machine mechanics, therefore providing a bridge into our topic: the machine-human liaison: interface design. The four primary archetypes are like the legs of a... Continue Reading →

Archetype in Digital Design, 2

To understand UX on an archetypal level is to understand human needs and motivation on an archetypal level. If dull information rises to a level of stunning impression is it flowing backwards, sideways or forwards?

Cloud Branding: 80% of SMB structures already in place, free!

Interestingly enough, the cloud is all about brands anyway—just the ones you’ll mostly here about are all online brands. That doesn’t mean your bricks and mortar or other retail health or food brand can’t benefit from it, however. Quite the opposite, in fact. The Cloud was tailor made for your business, and the beauty of it is that 80% of it is already in place ready for your to take advantage of at very low (often free) prices!

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