The best new products--and the most successful--solve real problems in a way that no one has thought to previously address. Often, the problem(s) solved come as a cluster of needs, which appear to be insoluble, even unrelated. Existing hegemonies may appear to counter-indicate new solutions. The logic of the status quo is not a good tool in opening a window to new product categories.
Taxonomy is simply categorization: our purpose in categorization is the same as in physical filing: to permit easy access (in and out) at a later time or date. Today we have become increasingly dependent on search to find things. Unfortunately, this is analogous to throwing all your socks in a drawer tumbled straight out of the... Continue Reading →
This situation today is a de facto duopoly. Those who benefit are most fundamentally Apple and Google. This is born out by the stock market and the Interbrand 100, where Apple and Google are respectively the #1 and #2 most valuable brands in the world today. The fact that both systems work by forcing everyone to purchase software through either the Apple Store or the Play Store and to use the same antiquated interface and decades old data storage system is further evidence of the duopoly.
What’s a word’s worth? In the case of a brand name, the answer may be BILLIONS. On the other hand, with a generic name, the answer may be NIL. Learn more.
