Why ‘the Space Between’ is Vital to Developing UX: Interstitial Space

Stuck in menu overload, swamped by unwanted advertising, frustrated by not understanding the command structure, terminology or gesture needed to get a device to sit up and pay attention to your intention? Welcome to the areas of UX interstitial space. UX interstitial space is the blend of psychological, logical and linear combined with emotional and intuitive intention on the one (human) side and the binary, designed, and engineered side on the other (device) side. Too frequently these don't mesh easily, resulting in an angry experience and all too frequently 'abandonment'; the term for when a person just gives up in frustration and does something else.

Archetypes in Action: Daily Unconscious Decision-Making Profits Brands

Archetypes in Action: How Historical Reference Fills Day-To-Day Consciousness (+ Unconscious Decision-Making) The day-to-day landscape of commercial brands fulfills basic human needs of relatedness and connectivity to community. Today’s commercial landscape (both online and off) represents an ‘apologia’ of sorts to various commercial restraints in the aid of collective community. Let me be clear: our social... Continue Reading →

Learning From Starbucks’ $2.3 Billion Mistake

Corporations and individuals may all benefit from conscious awareness of branding. My own personal brand is based on that of the jocular Knight, riding to the rescue, full of good humor and mirth, even while his mission is one of gravest importance (in fairy tale terms, rescuing the Princess in Peril). Aladdin, Prince Charming and Prometheus are my prototypes. Knowing this, it is easier for others to understand my peripatetic path, ‘riding to the rescue’ in a variety of contracts and positions over a period of decades without really settling myself down, as I seek the kingdom of my dreams. Like the Knight of olden days I have frequently been content to rest my brow in nature’s field or forest, at home anywhere, so long as I am ready at a moment’s notice to leap astride my trusty steed and dash my precious cargo safely across raging torrents.

What is a Bridge Brand?

Some of the most interesting (and profitable) consumer brands are Bridge Brands. Successful Bridge Brands have a distinct, even quirky quality that makes them extremely memorable. They have a youthful quality combined with a degree of maturity that makes them palatable, and even attractive to a variety of age groups. There is a sense in the successful Bridge Brand that it makes up its own universe—one where it is the center and the salvation. This can create powerful loyalties and extremely strong lifetime brand relationships. The successfully conceived Bridge Brand is certainly much more than just a stepping-stone—it is a destination experience.

Is Purple Hypnotic, why?? (expert colorways)

Purple is not generally well understood as a brand colorway--this might explain why it is one of the least used colors in branding. However, purple is a powerful communicator that directly focuses unconscious attention on the concept of story-telling.

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