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2 Posts

Archetypes, Branding, Branding 101, Cooperation, Name Brands, Princess, Rapunzel, Tower Brand, Unspoken Promises, Virgin

Learning From Starbucks’ $2.3 Billion Mistake

2014/01/23 — 0 Comments

Archetypes, Brand Names, Brand Value, Breakthrough Branding, Coca-Cola, Cooperation, Pepsi Cola, Top 5 Brands

What’s In a Leading Brand Name? Top 5 Brand Worth $788B.

2010/12/08 — 1 Comment

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