The best new products--and the most successful--solve real problems in a way that no one has thought to previously address. Often, the problem(s) solved come as a cluster of needs, which appear to be insoluble, even unrelated. Existing hegemonies may appear to counter-indicate new solutions. The logic of the status quo is not a good tool in opening a window to new product categories.
UX Part I: Wicked Problem We are at a crossroads in the design of User Experience (UX) today: A wicked problem is a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognize. The use of term "wicked" here has come to denote resistance to resolution, rather than... Continue Reading →