Signs & Symbols of Success

Are you ready for success in branding? Signs & Symbols of Success reveals how to build a brand that has lasting value. Most people find branding complex, as there are so many factors to consider. This book is the solution. For the first time in one book, branding has been decoded. The second edition of... Continue Reading →

Is Purple Hypnotic, why?? (expert colorways)

Purple is not generally well understood as a brand colorway--this might explain why it is one of the least used colors in branding. However, purple is a powerful communicator that directly focuses unconscious attention on the concept of story-telling.

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