The authors clearly show how they have taken the time and gone deep into their subject, then sensibly condense the material and tell how the PEAK system works with a light touch. The technique of illustrating to the reader through well-known characters from the television show Friends, aptly demonstrates quadrant technology.
Are you ready for success in branding? Signs & Symbols of Success reveals how to build a brand that has lasting value. Most people find branding complex, as there are so many factors to consider. This book is the solution. For the first time in one book, branding has been decoded. The second edition of... Continue Reading →
Simple Branding Test The following Simple Branding Test is designed to expose potential opportunities for development of your brand. The more honest and unbiased the ratings, the greater the probability you may find certain stardust through these three sets of three easy questions. How well does your brand score in the following essential measurements of... Continue Reading →