Why You Need An Offer

Most people believe that they are doing their best in life, don’t you? But seriously, one only has to view Elon Musk’s accomplishments (and schedule: planned in 5-minute increments from the moment his head lifts off his pillow at 7 am until wee hours). Musk is running two 100-hour work weeks at two different billion-dollar companies he invented plus spending time with family, on life, including exercise and travel. Musk’s offer seems to be: here is my best, what can you do; what do you have to offer?

Brand Stories Tonight: Why Everyone Needs A Brand!

The word Brand provides an access point to a super-powerful point of leverage in business.

Fundamentally, branding is all about language—how we use language on a conscious, unconscious, individual and group way, involving business.

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