The authors clearly show how they have taken the time and gone deep into their subject, then sensibly condense the material and tell how the PEAK system works with a light touch. The technique of illustrating to the reader through well-known characters from the television show Friends, aptly demonstrates quadrant technology.
NEW! 2019 BRANDING MANUAL EXPLAINS SECRET CODE OF WORLD'S TOP-100 BRANDS! Decades of experience gathered at these and other brands helped inform the extensive background research and 17 years of development behind this revolutionary new book on branding.
The fact that there is an infinite number of story variations is quite beside the point: the total number of fundamental stories exhibited by successful brands is just seven. This means that all successful brands fundamentally employ just one of seven archetypal behaviors in their design.
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