Rebranding is a complex, necessary and difficult process that frequently is harder than initial branding.
How Does Rebranding Affect Your Brand: What is the Challenge?
Signs & Symbols of Success
NEW! 2019 BRANDING MANUAL EXPLAINS SECRET CODE OF WORLD'S TOP-100 BRANDS! Decades of experience gathered at these and other brands helped inform the extensive background research and 17 years of development behind this revolutionary new book on branding.
The Elevator Pilot
Be among the first to obtain this pivotal new book on the technology of the new Millennium: opt-in to this blog to say notified of updates and get your copy of The Elevator Pilot as soon as it becomes available!
Signs & Symbols of Success
Are you ready for success in branding? Signs & Symbols of Success reveals how to build a brand that has lasting value. Most people find branding complex, as there are so many factors to consider. This book is the solution. For the first time in one book, branding has been decoded. The second edition of... Continue Reading →
Are You Living Up To Your Brand’s Potential?
Simple Branding Test The following Simple Branding Test is designed to expose potential opportunities for development of your brand. The more honest and unbiased the ratings, the greater the probability you may find certain stardust through these three sets of three easy questions. How well does your brand score in the following essential measurements of... Continue Reading →