Maximizing Rewards and Remuneration While Minimizing Expenditure: Cloud Branding.

To understand what is cloud branding, we’ll dive into cloud computing to get the basic concepts first, as well as the background vocab, and the infrastructure:

Discuss how to develop incredible leverage opportunities for your brand.

So, what is Cloud Computing?

According to Wikipedia, cloud computing is Internet- (“cloud-“) based development and use of computer technology (“computing”).

[1] In concept, it is a paradigm shift whereby details are abstracted from the users who no longer need[says who?] knowledge of, expertise in, or control over[dubious – discuss] the technology infrastructure “in the cloud” that supports them[clarification needed].

[2] Cloud computing describes a new supplement, consumption and delivery model for IT services based on Internet, and it typically involves the provision of dynamically scalable and often virtualized resources as a service over the Internet.

{Sometimes Wikipedia can be a little long-winded!}

The term cloud is used as a metaphor for the Internet, based on the cloud drawing used to depict the Internet in computer network diagrams as an abstraction of the underlying infrastructure it represents.[5] Typical cloud computing providers deliver common business applications online which are accessed from a web browser, while the software and data are stored on servers.

Background Article Compliments of Dennis Lindroth

Why Cloud Computing Matters To Small Biz

The reasons might surprise you.

January 21, 2010 FORBES/ InformationWeek SMB by Fredric Paul
Over at InformationWeek and Global CIO, Bob Evans, Art Wittman and Chris Murphy have been arguing over the promises and pitfalls of the hype surrounding cloud computing. It’s an important question, and for CIOs at big global enterprises, I have no argument with the notion that cloud computing’s advantages come packed with some serious risks.

For small and midsize businesses, though, many of the objections to cloud computing simply don’t hold the same power. Barry X Lynn, chairman and CEO of 3Tera, says SMBs “can’t afford not to do cloud computing right now.”

Of course, 3Tera is the maker of the AppLogic cloud computer platform, so he can hardly be accused of being unbiased. But he makes some interesting points about how cloud computing can have transformative effects on cash-strapped smaller companies:

“The most important thing, aside from specific savings, is that SMBs can now afford to do the things they couldn’t do on their own. Not just do the same things for less money.”

“When SMBs need to build an IT infrastructure,” Lynn explains, “they can’t go out there and start licensing great enterprise software.” They simply can’t afford it. That means no production-ready database clusters, no Oracle supported apps servers. Instead they have to compromise and piece together an infrastructure with software they can afford, often open source.

“In the cloud, however, the infrastructure comes with the software,” Lynn says, and you license what you need in “bite-sized pieces.” You don’t have to spend zillions of dollars, you just pay for what you use. It’s the same world-class software, just scaled down. And having equivalent technology can make a big difference in leveling the playing field when competing against larger companies.

Just as important to Lynn, cloud apps and infrastructure can often be deployed in hours rather than the months it can take to build, integrate, configure, test, and deploy in-house systems. SMBs need to be agile to avoid being crushed, and long delays can be crippling.

Finally, there is the issue of the intellectual capital it takes for SMBs to create and manage their own IT infrastructure. “If you think good intellectual capital is unlimited and free, then there’s no problem,” he says. But if you’d rather spend your limited and expensive intellectual capital on making money for your company than on your IT infrastructure, cloud computing starts to look a lot more attractive. SMBs, he says, should outsource anything that isn’t a core, differentiating value.

{Well that’s hardly news..}

So What’s The Problem …

Of course, there’s no such thing as a free lunch, so I asked Lynn about issues with integrating cloud computing apps and infrastructure with legacy technology. SMBs may not have as much legacy tech as enterprises do, but they also don’t have the same level of resources to handle integration tasks.

Surprisingly, Lynn didn’t think legacy integration was the big problem, claiming that it’s no harder than other types of integration and that basic APIs and Web services would be sufficient in most cases. The vendors need to supply that API, he says, adding that, “I think that’s going to happen fairly easily over the next couple of years,” especially since there are already some APIs out there.

Instead, Lynn says, the real problem is inter-cloud integration: making things portable from cloud to cloud–from Amazon to Force.com to Azure, etc. People want portability, Lynn says. “That’s a totally different question being heavily debated as to how that’s going to happen.”

This is where and how we come to OUR topic…!

Cloud Branding.

As Cloud Computing is to Information Technology processing, so Cloud Branding is to the advertising, promotions and marketing industry. ..in other words, Cloud Branding represents a pretty much wholly new paradigm for connecting with others. And it’s not about an overly centralized ‘command and control’ infrastructure… And, interestingly enough, the same advantages exist for small medium sized businesses (SMBs) over large enterprises in implementing Cloud Branding now.

Interestingly enough, the cloud is all about brands anyway—just the ones you’ll mostly here about are all online brands. That doesn’t mean your bricks and mortar or other retail health or food brand can’t benefit from it, however. Quite the opposite, in fact. The Cloud was tailor made for your business, and the beauty of it is that 80% of it is already in place ready for your to take advantage of at very low (often free) prices!

Cloud computing logical diagram

Cloud computing logical diagram
Just listen to the list of brands that make up much of the existing cloud infrastructure:
Google, Yahoo, Salesforce, Amazon, 37 signals, Microsoft, WordPress and Wikipedia.
So too Twitter, Facebook and Youtube.
What is the difference between Cloud Computing and Cloud Branding? The Computing Cloud is just one element of the Brand Cloud.

Following is 1 minute and 19 seconds of cloud audio, to set the stage for understanding of cloud branding:

Like the cloud audio, the Brand Cloud includes several elements that build together on the metaphor of the cloud in many areas.

While they may appear random at first, by examining for the bigger picture we are able to extrapolate a form and even a direction and velocity for our brand cloud.

Here are SEVEN ways our Brand Cloud can serve us:

  • Cloud Computing: employ variety of 3rd party hosting and infrastructure programs to keep groups updates, manage distribution lists, publicly display presentation of blog articles and entries, manage facebook and twitter updates, adjust group milestones, even send sms alerts for individual daily task alert reminders. We recently upgraded our computing cloud with the addition of a variety of additional platforms. Most are free, others are low cost. We currently employ half a dozen or so online platforms to provide a computing cloud infrastructure. Most may be easily accessed at the bottom of the official MarkBrand Media Group site.
  • Cloud Member Groups: works with member groups with common values and purpose to cross-promote, develop synergies, create new projects and income value, coach, arrange, organize, and systematize workflow and member processes. Member groups are beneficial to just about any business. Cloud Member Groups include members from various groups. Each member of the Group is also the Group’s ambassador to Other Groups.
  • Cloud Services: provides incentive (either rewards or remuneration, or combination of both) to interactants with the Cloud in either the sale or purchase of goods and services. For instance, 10% off for referral of new business through the Cloud. Cloud services can also collude. For instance right now the Group is working with decedent transfer services and grief coach training.
  • Cloud Learning: This is nothing new. In fact almost all of us have been taught in a cloud learning situation. They’re frequently called classrooms. However the Cloud Brand takes this process and formally integrates it into the brand’s DNA.
  • Cloud Strategy: Cloud strategy develops rapid, on-the-fly solutions to situations as they develop permitting easy corporate manouverability and flexible decision-making. The key is keeping all possibilities open and a little up in the air until you see how to intermesh ideas with opportunities.
  • Cloud Filing: Cloud filing uses a small dynamic set of filing terms to ‘tag’ or categorize your brand’s data, communications, accounting and other information.
  • Cloud Currency: If you wanted to be really creative, your brand cloud could even develop it’s own currency. A Cloud Currency would have the attributes of being virtual and easily traded. You could have control over the monetary supply, thereby limiting losses due to inflation while maximizing rewards and remuneration. Cloud Currency would be a perfect solution for people or growing brands that don’t have large net cash surpluses, yet.

Play the complete audio recording (unedited): 0100127 Brand Story Tonight The Human Matrix