Penguin CollectionOur future survival necessitates that we learn to co-exist, not only with each other, but also, with the planet. Some of us choose to see that the best way to do this involves cooperation, not necessarily competition. Uncontrolled competition leads to unbalanced lives and global resource depletion or destruction. Some of us wonder why half of the world’s population own nearly 1% of the wealth. Others notice that while total wealth has been increasing all our lives so has family stress and pollution.

It’s time for change. Now is the critical time to start.

This generation faces possibly the greatest challenges ever seen by any people. The choices we make now are crucial to the future we will create—not only for us but possibly for every species on the planet. The solution does not lie in ‘more, better, or faster’ of what we have already done. We need to do things differently. We need to husband the resources we have much more effectively.

The greatest resources we possess are our own strengths, spirits and imaginations. One of the greatest strengths of people is that we can survive, and even thrive in difficult situations. We are able to adapt to changes by being resourceful. We can use what we have at hand to get through almost any challenge.

Emperor Penguins live communally and share resources. body heat and activities to survive in the harsh climate of Antarctica. What can we learn from the Penguins?
Emperor Penguins live communally and share resources, body heat and activities to survive in the harsh climate of Antarctica. What can we learn from the Penguins?

Today, in addition to ourselves, we have an extraordinary instant communication tool available. We are able to connect with most of the world’s population almost instantly. Theoretically, the answer is at our fingertips… How can we use this powerful tool for the betterment of all?

With over one and a half billion people having access to the Internet, this generation has the potential be more connected, with more communities than any prior group of people. The time to build strong interdependent communities is now.

Somewhere along the road to a brighter future we have lost connections—within families, within communities and beyond. Ironically, while we have never been more numerous, or more wired; we’ve also never been more isolated, or alone. According to the World Health Organization, the global suicide rate has climbed steadily since 1950. Suicide now accounts for half of all violent deaths, including war. This is not a sign of a well-connected people.

Will future generations remember us for the garbage we left behind, or the contribution to community we made?
Will future generations remember us for the garbage we left behind, or the contribution to community we made?

With so much potential to connect and improve our lives, why is it that the Internet (and in more general terms—the computer) has yet to provide any meaningful improvement to our most basic measures of happiness?

The answer lies in the vast gray area between what’s theoretical and what’s practical. Yes, theoretically the Internet provides answers at our fingertips. But answers are not solutions. Knowledge is not the same as understanding. And on a practical level the most basic connections remain out of reach for most of the world’s population.

Bridging the vast gulf between theory and practice is what millions of website owners attempt to do every day for billions of computer users. An effective website is the most sought-after improvement for most businesses. Yet, unlike other common business requirements, such as office space, banking, accounting and developing contracts, there exist few common agreements on how to create an effective website.

Few interface standards and little agreement on which ones are best to use mean there are thousands of methods to get the job done. No wonder we are confused on how to best use the Internet! While we have had personal computers for 25 years, most people don’t get nearly the power out of their computer they know it could deliver.

A single (simple) solution has yet to come close to standing out in the website marketplace. Some focus on organizing information. Some help with search engine optimization. Others help create good-looking designs. Getting them all to work together is a job for a team of professionals. Every truly effective website is a custom job that requires the frequent input and assistance of marketing and IT (Information Technology) professionals to get it, then keep it up to speed. Just listing the required tasks is a stressful job for average folks!

If cars worked this way, we’d still be in the age of the Stanley Steamer (prior to the mass-production breakthrough of Ford’s Model ‘T’) when each one was built by hand, one at a time for each individual customer. The steam engine and the horse were still the most reliable modes of transportation—much as TV and flyers still dominate advertising budgets today—since most people still haven’t figured out how to get reliable results using the Internet.

Penguin CollectionThe fact is the current state of websites is still in its infancy. Businesses crave predictable success. The current situation creates waste, impedes growth and frustrates imagination; while doing little to encourage cooperation. Is there really an alternative?

Let’s take a look!

Would you like to learn more about what the author and the MarkBrand Group are doing to solve this problem via GENR8 TECHNOLOGY GROUP INC.’s ELEV8R project?