There is a neatness to fairy tales that appeals on a deep psychological level. Beyond the obvious derring-do in many fairy tales of knights on horseback rescuing damsels in distress, there are subtler plot points that speak to heroism, to reason, to belief in oneself, in the power of love, and of loyalty. thought processes through hundreds of professional relationships.

Here is what you have to know. We are all ‘programmed’ with some pretty basic story-telling stuff from early one. We learn about the hero and our villain. We learn about the damsel and the knight. All of this information (and we each likely contain giga-quads of it by an early age) is actually pretty consistent from person to person and even across cultures.<

There may be characters in costumes, there might be hydraulic trickery in rides, there may be hidden roads and tunnels for behind-the-scenes-magic, yet for all intents and purposes, Disney never breaks form with the camera: you. thought processes through hundreds of professional relationships.

Here is what you have to know. We are all ‘programmed’ with some pretty basic story-telling stuff from early one. We learn about the hero and our villain. We learn about the damsel and the knight. All of this information (and we each likely contain giga-quads of it by an early age) is actually pretty consistent from person to person and even across cultures.<

It is okay to make a point. You will find that being boring is less valuable in the market than brands that have character—sticking to their story, even when or if parts of it seem unpopular. There is a good reason for your story that will surface. thought processes through hundreds of professional relationships.

Here is what you have to know. We are all ‘programmed’ with some pretty basic story-telling stuff from early one. We learn about the hero and our villain. We learn about the damsel and the knight. All of this information (and we each likely contain giga-quads of it by an early age) is actually pretty consistent from person to person and even across cultures.<

Here is what you have to know. We are all ‘programmed’ with some pretty basic story-telling stuff from early one. We learn about the hero and our villain. We learn about the damsel and the knight. All of this information (and we each likely contain giga-quads of it by an early age) is actually pretty consistent from person to person and even across cultures. thought processes through hundreds of professional relationships.

Here is what you have to know. We are all ‘programmed’ with some pretty basic story-telling stuff from early one. We learn about the hero and our villain. We learn about the damsel and the knight. All of this information (and we each likely contain giga-quads of it by an early age) is actually pretty consistent from person to person and even across cultures.<

This means, among things, that it is doubly important to be clear on what your story is, especially internally, so that all individuals, departments and divisions can deploy consistently across all channels. This is one more reason favoring stories, as they are archetypally memorable and therefore easy to calibrate across spectra—especially important in today’s multimedia universe.