The Bridge Brand appeals to the adventure part of our mind, where we seek change of moving past ordinary or mundane to higher reaches. This is the area of many brand wars, i.e. Chevrolet Corvette vs. Ford Mustang, for instance. thought processes through hundreds of professional relationships.
Here is what you have to know. We are all ‘programmed’ with some pretty basic story-telling stuff from early one. We learn about the hero and our villain. We learn about the damsel and the knight. All of this information (and we each likely contain giga-quads of it by an early age) is actually pretty consistent from person to person and even across cultures.<