15 Days of Secrets Signs & Symbols of Success. 11 Archetype IIII: Hotel, The ‘CHOICE’ Brand

Hotel Brands have a service quality that tends to provide a wide band of market service. The challenge for all brands is staying focused on core customers. For Hotel Brands, which aim to please through an experience that transforms, this can be an extra challenge. With such a wide promise, Hotel brands must deliver qualitative convenience, and typically do so with either a wide variety of choices, many locations, or both. thought processes through hundreds of professional relationships.

Here is what you have to know. We are all ‘programmed’ with some pretty basic story-telling stuff from early one. We learn about the hero and our villain. We learn about the damsel and the knight. All of this information (and we each likely contain giga-quads of it by an early age) is actually pretty consistent from person to person and even across cultures.<

15 Days of Secrets Signs & Symbols of Success. 10 Archetype III: Bridge, The ‘CONNECTION’ Brand

The Bridge Brand appeals to the adventure part of our mind, where we seek change of moving past ordinary or mundane to higher reaches. This is the area of many brand wars, i.e. Chevrolet Corvette vs. Ford Mustang, for instance. thought processes through hundreds of professional relationships.

Here is what you have to know. We are all ‘programmed’ with some pretty basic story-telling stuff from early one. We learn about the hero and our villain. We learn about the damsel and the knight. All of this information (and we each likely contain giga-quads of it by an early age) is actually pretty consistent from person to person and even across cultures.<

15 Days of Secrets Signs & Symbols of Success. 9 Archetype II: Tower, The ‘POPULAR’ Brand

Ultimately, the Tower Brand connotes a strong sense of youth with a debutante’s sense of sophisticated popularity. One key to maintaining profits for the Tower Brand is continual aesthetic innovation combined with a strong sense of identity and core values that remain stable. There is a strong undercurrent of sex appeal to the successful Tower Brand, but it is never overt. Rather, it is the covert ‘forbidden’ sex appeal of the adolescent virgin that rides just under the radar of the successful Tower Brand making it perennially appealing due to its clean-cut, fresh and always stylish nature. thought processes through hundreds of professional relationships.

Here is what you have to know. We are all ‘programmed’ with some pretty basic story-telling stuff from early one. We learn about the hero and our villain. We learn about the damsel and the knight. All of this information (and we each likely contain giga-quads of it by an early age) is actually pretty consistent from person to person and even across cultures.<

15 Days of Secrets Signs & Symbols of Success. 8 Archetype I: House, the ‘RELIABLE’ Brand

Understand there are hundreds of thousands of brands attempted in startup every year and very, very few ever succeed to the level of regional let alone national or global significance. The ones which do, do so for reasons that might be directly traced to their use (whether unwitting or deliberate) of the seven stories contained in the following sections. thought processes through hundreds of professional relationships.

Here is what you have to know. We are all ‘programmed’ with some pretty basic story-telling stuff from early one. We learn about the hero and our villain. We learn about the damsel and the knight. All of this information (and we each likely contain giga-quads of it by an early age) is actually pretty consistent from person to person and even across cultures.<

15 Days of Secrets Signs & Symbols of Success. 7 There are only seven stories

Understand there are hundreds of thousands of brands attempted in startup every year and very, very few ever succeed to the level of regional let alone national or global significance. The ones which do, do so for reasons that might be directly traced to their use (whether unwitting or deliberate) of the seven stories contained in the following sections. thought processes through hundreds of professional relationships.

Here is what you have to know. We are all ‘programmed’ with some pretty basic story-telling stuff from early one. We learn about the hero and our villain. We learn about the damsel and the knight. All of this information (and we each likely contain giga-quads of it by an early age) is actually pretty consistent from person to person and even across cultures.<

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