The theater brand is a relatively new brand type, which works well for companies that embrace new working paradigms. The concept comes from the example of a theater company where there are a variety of roles, which must be filled (writer, director, producer, stage designer, actors, and so on) and the prevailing modus is ‘the show must go on’. Theater companies often have an intimate family-like atmosphere and a flat level of decision-making rather than the traditional hierarchy. This, coupled with the theatrical idea of improvisation makes theater brands ideal for the new economy. thought processes through hundreds of professional relationships.

Here is what you have to know. We are all ‘programmed’ with some pretty basic story-telling stuff from early one. We learn about the hero and our villain. We learn about the damsel and the knight. All of this information (and we each likely contain giga-quads of it by an early age) is actually pretty consistent from person to person and even across cultures.<

The Palace Brand is a powerful type that can work for timeless name brands at all price levels. The key is that while, like all brands, Palace Brands must at some level innovate, while at another level they must never change. The loyalty that customers have to Palace Brands is at the level of ‘motherhood and apple pie’ meaning that change is really very aggravating to their sensibilities and any change may be cause for revolt. thought processes through hundreds of professional relationships.

Here is what you have to know. We are all ‘programmed’ with some pretty basic story-telling stuff from early one. We learn about the hero and our villain. We learn about the damsel and the knight. All of this information (and we each likely contain giga-quads of it by an early age) is actually pretty consistent from person to person and even across cultures.<

The solid and proven way is the way of the Castle Brand. While generally among the least glamorous of Brand types (utilities are typically Castle Brands), making them among the least suitable for fashion, their reputation for reliability makes them ideal for products or services with a repeating or steady nature. thought processes through hundreds of professional relationships.

Here is what you have to know. We are all ‘programmed’ with some pretty basic story-telling stuff from early one. We learn about the hero and our villain. We learn about the damsel and the knight. All of this information (and we each likely contain giga-quads of it by an early age) is actually pretty consistent from person to person and even across cultures.<

Hotel Brands have a service quality that tends to provide a wide band of market service. The challenge for all brands is staying focused on core customers. For Hotel Brands, which aim to please through an experience that transforms, this can be an extra challenge. With such a wide promise, Hotel brands must deliver qualitative convenience, and typically do so with either a wide variety of choices, many locations, or both. thought processes through hundreds of professional relationships.

Here is what you have to know. We are all ‘programmed’ with some pretty basic story-telling stuff from early one. We learn about the hero and our villain. We learn about the damsel and the knight. All of this information (and we each likely contain giga-quads of it by an early age) is actually pretty consistent from person to person and even across cultures.<

The Bridge Brand appeals to the adventure part of our mind, where we seek change of moving past ordinary or mundane to higher reaches. This is the area of many brand wars, i.e. Chevrolet Corvette vs. Ford Mustang, for instance. thought processes through hundreds of professional relationships.

Here is what you have to know. We are all ‘programmed’ with some pretty basic story-telling stuff from early one. We learn about the hero and our villain. We learn about the damsel and the knight. All of this information (and we each likely contain giga-quads of it by an early age) is actually pretty consistent from person to person and even across cultures.<