The theater brand is a relatively new brand type, which works well for companies that embrace new working paradigms. The concept comes from the example of a theater company where there are a variety of roles, which must be filled (writer, director, producer, stage designer, actors, and so on) and the prevailing modus is ‘the show must go on’. Theater companies often have an intimate family-like atmosphere and a flat level of decision-making rather than the traditional hierarchy. This, coupled with the theatrical idea of improvisation makes theater brands ideal for the new economy. thought processes through hundreds of professional relationships.
Here is what you have to know. We are all ‘programmed’ with some pretty basic story-telling stuff from early one. We learn about the hero and our villain. We learn about the damsel and the knight. All of this information (and we each likely contain giga-quads of it by an early age) is actually pretty consistent from person to person and even across cultures.<