7 secrets to branding anything, anytime, anywhere

There are just seven archetypes, which cover over 96% of all successful branding efforts (global research 2011). Each type of brand functions distinctly on a psychological level, not to mention on social, aspirational and unconscious levels. Fundamentally, each type may be narrowed down to a description of what response the brand provides on emotional level to some sort of 'unasked question' posed (possibly unconsciously) by the consumer. The brand returns with a 'unspoken promise', without which, there is zero satisfaction available. Following, we are publishing for the first time ever the seven brand types complete with unasked questions and unspoken promises which MUST be returned to create a successful branding experience.

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