15 Days of Secrets Signs & Symbols of Success. 1 A brand is a story.

You know how riding a bicycle seems so easy, once you’ve done it, but learning involves a lot of wobbly moments, and frequently more than a few scraped knees? Learning and understanding how branding really works is a bit like that. Once you can clearly see how brands and branding work, your vision of the world will never be the same again. And just like riding a bicycle, once you learn how; you will never forget!

Signs & Symbols of Success

Are you ready for success in branding? Signs & Symbols of Success reveals how to build a brand that has lasting value. Most people find branding complex, as there are so many factors to consider. This book is the solution. For the first time in one book, branding has been decoded. The second edition of... Continue Reading →

Are You Living Up To Your Brand’s Potential?

Simple Branding Test The following Simple Branding Test is designed to expose potential opportunities for development of your brand. The more honest and unbiased the ratings, the greater the probability you may find certain stardust through these three sets of three easy questions. How well does your brand score in the following essential measurements of... Continue Reading →

Why ‘the Space Between’ is Vital to Developing UX: Interstitial Space

Stuck in menu overload, swamped by unwanted advertising, frustrated by not understanding the command structure, terminology or gesture needed to get a device to sit up and pay attention to your intention? Welcome to the areas of UX interstitial space. UX interstitial space is the blend of psychological, logical and linear combined with emotional and intuitive intention on the one (human) side and the binary, designed, and engineered side on the other (device) side. Too frequently these don't mesh easily, resulting in an angry experience and all too frequently 'abandonment'; the term for when a person just gives up in frustration and does something else.

Developing a New UX Product

The best new products--and the most successful--solve real problems in a way that no one has thought to previously address. Often, the problem(s) solved come as a cluster of needs, which appear to be insoluble, even unrelated. Existing hegemonies may appear to counter-indicate new solutions. The logic of the status quo is not a good tool in opening a window to new product categories.

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