Signs & Symbols of Success

NEW! 2019 BRANDING MANUAL EXPLAINS SECRET CODE OF WORLD'S TOP-100 BRANDS! Decades of experience gathered at these and other brands helped inform the extensive background research and 17 years of development behind this revolutionary new book on branding.

The Matriarchy of Brands

The fact that there is an infinite number of story variations is quite beside the point: the total number of fundamental stories exhibited by successful brands is just seven. This means that all successful brands fundamentally employ just one of seven archetypal behaviors in their design.

The Elevator Pilot

Be among the first to obtain this pivotal new book on the technology of the new Millennium: opt-in to this blog to say notified of updates and get your copy of The Elevator Pilot as soon as it becomes available!

Brands Connect in 3D

The minute product development stops, signals the death knell of living brands. This is why product evolution is intrinsic in our change-focused culture. Therefore, instead of product consistency, brands must strive for experience consistency. Connect in the real-world to find out what your experience--and consistency, is really like.

15 Days of Secrets Signs & Symbols of Success. 15 Branding for Profit

Did you know that BRANDED companies in the S&P 500 earn 30% more than unbranded or commodity companies? This is true consistently. Branding is one of THE MOST EFFECTIVE WAYS to grow profits. Pictured above are a few of the brands we have worked with. thought processes through hundreds of professional relationships.

Here is what you have to know. We are all ‘programmed’ with some pretty basic story-telling stuff from early one. We learn about the hero and our villain. We learn about the damsel and the knight. All of this information (and we each likely contain giga-quads of it by an early age) is actually pretty consistent from person to person and even across cultures.<

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